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Navigating complex moments takes
more than good messaging.

It takes the right
communications counsel.

Organizations rarely face textbook challenges. They face defining moments that build trust, grow advocacy, and shape reputation. Trademark Media helps organizations build a strong communications foundation so leaders can meet these moments with confidence and clarity.

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Kimberly Sherfey Maldonado

Principal & Founder

Kimberly is a communications advisor with deep expertise in developing integrated communications campaigns that result in measurable outcomes. Her work drives business objectives forward while fostering stakeholder engagement that grows brands, mitigates risk, and transforms organizations.

Selected Client Experience

CPS Energy
IBC Bank
UT San Antonio
Walmart
Whole Foods Market
Zachry Corp

*Selected work reflects direct client engagements and professional experience accumulated in both independent and agency-affiliated capacities.

Principal Pillars

Trademark Media’s work is grounded in three principal pillars that keep our work anchored in proven concepts.

Strategy

We start with outcomes, not outputs. Communication is a business function, and we treat it like one.

Storytelling

We prioritize precision, not volume. Using the right words, in the right voice, for the people that matter most to your organization.

Reputation Management

We treat reputation as an asset, not an afterthought. Proactive strategy to elevate your presence and protect it when it’s at risk.

Services & Practice Areas

Trademark Media specializes in communications counsel, strategy, and planning across five interconnected practice areas.

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01
Executive Narrative & Messaging

Building the messaging platform and foundation every effective leader needs to establish a clear, confident, and credible voice.

02
Crisis & Issues Counsel

Proactive strategy to protect organizational standing and real-time counsel when a reputational issue demands an immediate, clear-headed response.

03
Board & Stakeholder Communications

Counsel for the relationships where the stakes are highest — boards, investors, and the stakeholders who shape how your organization is perceived.

04
Change Management Communications

The communications strategy that makes organizational change land, so the people who need to trust leadership through a difficult transition actually do.

05
Internal Communications

Strategy and planning for how leadership communicates inside the organization to create a culture where people feel empowered and engaged.

Why We’re Different

Senior counsel directly delivered

Every engagement is led by the firm's principal, ensuring expert experience and judgment are applied to every element of the work.

A true team extension

We integrate cleanly and collaborate seamlessly with your existing teams and agency partners to enhance services — not compete with them.

Strategy and execution in one relationship

From initial planning through final delivery, the work remains in experienced hands.

Good partnerships begin with honest conversation.

Each of our engagements begins with a candid discussion — no pressure, just a constructive dialogue about what you’re navigating.

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